Major Gift fundraising is the most effective strategy for transforming your fundraising success...
so you can get back to changing the world.
Discover the proven strategy for attracting the right donors to invest in your mission.
Master the skills you'll need to consistently meet (and exceed) your fundraising goals.
Rally your team so that everyone is working to support fundraising success.
From Past Student Jennifer Brake:
Meet Your Coach: Cathrine Yuill
"To me, your success is personal. You’re not in this alone."
I discovered the power Major Gift Fundraising after almost losing an organization to financial disaster while in my first Executive Director role. I didn't know our reliance on events and annual giving campaigns was putting us at risk. I didn't know there was another way. "Not on my watch!" I said that terrible day. I would NOT let the ship go down. So I dug in and learned everything I could about fundraising and over the next 20 years I build a successful career: I help the non profits I led to deliver tremendous impact in the community, personally raised over 20 million dollars, and built the most amazing donor relationships. I still work full-time as a fundraiser so I never coach from theory - I coach from on-the-ground experience. I want to save you time and help you skip the mistakes I made along the way so that you can fuel your nonprofit.
Cathrine Yuill, Your Coach
ENROLL TODAY
Raise More: Major Gifts Academy
- This fast-track version of the Major Gifts Academy is structured to delivery all the training at an accelerated pace over four weeks.
- Small group coaching support will help you quickly identify your first or next prospective major gift donors, develop on target strategic engagement plans, and get you to work building those compelling relationships and ready to make more 'asks"
- you will walk away having engaged more major donors and on your way to attracting and securing transformational gifts
- Set and achieve your major gift fundraising goal with "done-with-you" support
- Includes a complete video training course that covers the essential and advanced skills and strategies for major gift success
- 24/7 access to all training, recordings, templates and tools
- Weekly group coaching taps you into the expertise of your experienced coach and new colleagues
- Additional access to your coach through weekly office hours to keep you moving with momentum
- Include multiple participants from your organization at no extra cost
Here's what's included in the program:
Complete Video Training
Using a blended training model (recorded and live) for maximum impact, this course will provide the training that will take you from A to Z in setting up and implementing a successful major gift fundraising strategy for your organization.
Topics Covered:
Impact and Vision:
- Crafting compelling communications
- Enhancing your personal communications skills
- Overcoming your fear of fundraising
- Developing cocktail conversation skills for everyone in your organization
Developing Your Partners:
- Board and volunteer training
- Developing a prospective donor list
- Mining your data
- Prospective donor research
- Peer screening
- Online databases and other tools
Donor Cultivation & Engagement:
- Understanding the donor pathway
- Conducting discovery interviews
- Qualifying interest and capacity
- Securing meetings
- Reading your donor
- Engagement strategies - getting creative and customized
- Testing for alignment
- Stewardship programs
- Planned giving discussions
- The art of successful solicitation
Developing your success ecosystem:
- Time management
- Ongoing skill building
- Policies, processes and documentation tools
- Goal setting
- Motivation and accountability
Group Coaching
4 small group coaching calls, offered weekly, are a powerful way to:
- get all your questions answered
- dive deeper into the training
- learn from the experience and expertise of your coach
- open your mind to the perspective of other group members who will ask questions you haven't even thought to ask
- bring your new skills to life by discussing real challenges and brainstorming creative solutions with the coach and community
Sessions are recorded and available for replay for anyone unable to attend a session.
Office Hours
To keep you moving forward and implementing your major gift fundraising strategy, your coach will be available for 1 hour every day via email and in our private Facebook group:
- get feedback on your donor communications
- discuss donor strategy
- access templates or tools
- brainstorm creative solutions to challenges
Students are advised to schedule their work on major gifts to coincide with these office hours for the duration of the program to maximize the support they can access and directly apply.
On Demand Video Training
While a portion of the training will be delivered live each week, participants will have access to the complete pre-recorded program to facilitate their self-paced, on demand learning.
Access to the training videos 24/7 allows you to watch and re-watch the training as and when you need it for the best results.
Each training video comes with a companion workbook to facilitate putting the strategies and techniques into immediate action and get you results faster.
PLUS Amazing Bonuses!
Planned Giving Masterclass
Learn everything you need to know to take advantage of this important fundraising strategy right alongside your Major Gift fundraising program. Value: $297
On-Board Fundraising Program
Get your Board On-Board with fundraising with free access for your entire Board to my full On-Board Fundraising program. ONLY offered to the first 20 registrants! Value: $997
Stewardship Self-Audit
Take advantage of this self-audit tool and workbook to ensure your stewardship and donor relations strategies are top notch. Value: $97
Check out our recent program graduates
"The three components of the program: instruction, group coaching and individual coaching, each increased my knowledge on major gifts but combined they are invaluable. I now have the strategy and the confidence to create and execute an annual plan due to the course content that was carefully crafted by Cathrine. I enjoyed every aspect of this program and encourage you to join!"
-Sarah Monson, Major Gifts Officer
"If you're asking should I invest in this program? either personally or through budget from my organization? the answer is unequivocally yes! There’s no question that the investment I made to take this program will pay dividends for my organization. The resources that I gathered, the strategy I have in place, the relationships I’ve made are absolutely things that will benefit me long after the course is over. I do plan to continue reaching out to Cathrine though. And you should too. She’s a good person to know."
-Jennifer Brake, Chief Development Officer
"I learned so much, not only from Cathrine, but from everyone on the calls! Thank you so much for everything!"
-Kelli Rehn, Board President
So what's your investment?
The mistake most nonprofits make is they think the "We'll do it later and we'll figure it out ourselves" route will be easy enough and cheaper. After all, "how hard can it be?" they wonder.
But delaying getting started could cost your organization hundreds of thousands in potential donations.
The other route some organizations take is the "done for us" approach of hiring a consultant. While this can be effective it will also be very costly, usually in the range of $1500 per day. I recently checked in with an organization who was quoted $30,000 and this was not a done-for-you service!
The other cost to this approach is that your organization may not actually gain the skills to incorporate major gift fundraising over the long term and may not be personally developing donor relationships. This does nothing for your organization's sustainability.
If you want to master Major Gifts quickly, without risk and without such high cost the only solution is to master this strategy in-house.
This program is your chance to to skyrocket your organizational learning curve and achieve results quickly and affordably.
Raise More: Major Gifts Academy is usually a 6-month program offered for $3500 per organization. Join me for the FAST TRACK version - available to you for just 3 installments of $150 (or pay in full and save! one payment of $389)
Plus, I know results are important to you so I offer a money back guarantee.
Frequently Asked Questions
When does the program start?
How will course materials be delivered?
How quickly can I expect results?
Do you offer a money-back guarantee?
What if we are new and don't have a donor base?
What if we have already tapped into all of our larger donors?
Do you have any scholarships or reduced prices?
What if I need to get Board or Leadership approval which will take longer?
LIMITED SPACES AVAILABLE - ENROLL TODAY!
You’re just a few steps away from transforming your fundraising success. NO RISK: This program offers guaranteed major gift results if you implement the program or your full investment returned.
Investing in expertise and support is a major decision for most nonprofit organizations. Let's jump on a Zoom call to talk about your organization's unique needs, challenges and opportunities. I'm eager to assist you in any way I can and will be pleased to help you determine if this program is the right fit for you. Schedule a no-pressure or obligation chat with me today.
Let's Schedule a Zoom Call